The school bus transportation system is an unreliable method of transportation and does not allow for customization from the users. Our goal is to design a service system that can accommodate for the varying schedules of families in the district by allowing for personal customizations within the service.
Storyboarding - Sketching - Journey mapping - Evaluation
We created a futuristic concept for a cross channel school transportation service.
I learned the importance and benefits of quick prototyping. Through rapid prototyping at different fidelity we got the chance to take risks, fail and succeed throughout this process to create a more successful outcome.
I learned a lot about UX and how to be very purposeful with every step in my process. I am using the methods and approaches as a tool box rather than a step-by-step process.
I am able to reflect about why we are doing a certain method (i.e. interview, prototype, etc.) allowed me to understand and have more effective results from my process.
However, most importantly, I learned about my role as a part of a design team and knowing when to take charge and when to take a step back to learn from my other team members.
how did we get there?
We started by listening and empathizing with our users through interviews. Through this, we got an understanding of the journey and needs from the stakeholders in the context (parents and children).
We explored more generalized and publicized concerns that about the school transportation systems through secondary research.
We created personas and a narrative as a method of empathizing with our users and to use for storytelling purposes.
We ideated based on our insights and understanding of the needs of our users.
From our sketches, we identified key themes in the ideas that were generated. The themes reflected characteristics that our team found most important from the research and wanted to implement within our designs.
High Speed | Personalization | Social | Safety
To further empathize with our users in a larger context, we created a journey map of the experience with the interactions of all the stakeholders in the system.
We evaluated our design using physical prototyping and paper prototyping to role-play the interactions with the design.
We discovered insights for re-adjustments for the next round of redesigns.
We realized we needed to examine deeper into the emotional experience that we witnessed in our testing. This resulted in another journey map to help us visualize the emotional experience of using our service.
This allows us to examine at what points in the process the users experience highs and lows. As a result, we can target the re-design to minimize parental and child anxiety and maximize peace of mind for the parent and excitement for the child.
We tested our re-design through another round of body-storming. This time we focused more on the feelings of the parent and child during the experience. Through this, we gained a better understanding of what we could still improve upon for our final design.
Based on the results from the testing, we refined our final design to cater more to the emotional needs of our users.