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how did we get there?
We listened to the users through researching on online sources & conducting interviews with both the drivers and users to validate our assumptions and findings.
We reflected on the findings from competitive analysis and user research to create many, many sketches for different approaches we can take. We realized there is a gap between what the users think they are communicating about their experience versus how it is interpreted so we focused our ideation on how we can close this gap and allow users to accurately communicate their experiences.
We evaluated our sketches based on our goal of allowing the rating system to accurately reflect the user's experience and narrowed down on an initial solution to move forward with. This initial idea was focused on the back-end aspect of the application where the ratings will be interpreted through patterns of ratings rather than averaging them.
We got feedback through interviews with our users (drivers and customers). The feedback was good.
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