The school bus transportation system is an unreliable method of transportation and does not allow for customization from the users. Our goal is to design a service system that can accommodate for the varying schedules of families in the district by allowing for personal customizations within the service. As a result, we created a futuristic concept for a cross channel school transportation service.
During this 3 week project, my main contributions were storyboarding, sketching, journey mapping, and creating testing protocols to evaluate our ideas.
Going into this project, I was very excited. This is the first experience I will have in Service Design which I found to be a very interesting area for UX to be applied to. I worked with three other students in the Learning Studio to imagine and design a transportation system for the future. For this project, we were also very focused on different methods of quick prototyping. Even though we have done many projects before, the ones that we are doing this semester still felt like a 'first'. We got the chance to take risks, failed and succeed all as a team throughout this process.
This project became one of my favorite projects! I learned a lot about UX and how to be very purposeful with every step in my process. I am using the methods and approaches learned in class as a tool box rather than a step-by-step process. I am able to reflect about why we are doing a certain method (i.e. interview, prototype, etc.) allowed me to understand and have more effective results from my process. However, most importantly, I learned about my role as a part of a design team and knowing when to take charge and when to take a step back to learn from my other team members.
Through interviewing we wanted to find out the user’s personal insights about the current systems and the type of things that are considered in the process of sending their kids to school. We interviewed 3 parents about their experience preparing and sending their child to school.
From secondary research, we wanted to find out more generalized and publicized concerns that about the school transportation systems. These will be validated against the results from the primary research as well.
Melissa is sending her son off to elementary school for the start of 3rd grade and wants for him to be able to get there quickly and efficiently. She has to juggle all of her kids’ schedules, and life can become a little hectic at times. She understands that many options exist to get Josh to school on time but she wants to choose the easiest option for her. She wish that something existed that could be able to take her son to school in a fun, quick manner, while at the same time allowed for her to monitor his safety and allowing for Josh to have fun and maybe even learn along the way.
We created sketches of ideas for our futuristic school transportation. Some themes found in the ideas that were generated are: (1) High Speed, (2) Personalization, (3) Social, and (4) Safety. These themes were characteristics that our team found most important from the research and wanted to implement within our designs. Some of the key ideas from this stage are shown in the gallery.
Using the prototypes created, we wanted to see how other people would interpret and use our services. To do this, we tested our design with 2 participants using body storming and usability testing. We assigned one of our users the role of parent and the other the role the role of a student. We then put them within the scenario of a parent setting up the ride for the student and the subsequent transit to school. The parent tested the app, to see if the schedule creator and the other services it offered made sense to use.