Problem Statement
" Elderly consumers desire to have more open interactions on a day to day basis, but often miss opportunities to combine errands with social events. |
Project Goals
" Our team aims to create a sense of community with our shoppers as well as give incentive to get the best deal possible with our products. |
Primary + Secondary Research
Purpose: Narrow down target population and problem First, we looked at who goes to the grocery store, from there we narrowed down the potential population we wanted to focus on to: children, college students, parents and senior citizens. Through research articles and interviews, we were able to narrow down what the problems were: navigation, interaction and speed/convenience. |
02 IDEATEConvenience and Navigation were interesting options as a problem since many types of users seem to struggle with it. We did not decide which user group we wanted to focus on yet so we ideated for all three: children, parents, and seniors.
Through this process, we were able to come up with many ideas that helped us realize that it was impossible to move forward without picking a specific user group to focus on since each population are very different from each other. |
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